![]() Ad relevancy: How relevant are the ad text, URL and keywords to the search query?.Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads, and consists of: This is because Google wants to give the searcher the most relevant search result and winners are decided on factors like Cost-Per-Click and Quality Score.Ĭost Per Click (CPC) is the maximum amount of money you are willing to pay for each click. Unlike a normal auction though, AdWords uses a 'second price auction', where the highest bidder doesn't always win (get the highest position). This is because Google AdWords takes into account other factors to measure an ad’s position on the SERP (Ad Rank).īased on Google's algorithm, each time a search is initiated, an automated auction between different “advertisers” starts and Google chooses a set of winners to appear on the search engine result page. Quite often, however, the highest bidder is not ranked as highly as would be expected. On the face of it, you can expect to be placed right up the top, considering you are paying the most. You have been ambitious, and have easily outstripped your competition – the average Cost-Per-Click (CPC) bid is $5. For example, you are chasing the keyword “plumber” and have decided to place a maximum bid of $10. Sounds simple doesn’t it? But be warned, PPC can be deceptively simple for an advertising tool – there are multiple factors impacting on Google’s AdWords. As an advertiser, you decide which keyword phrases you would like to trigger your ad for, and you choose a maximum price you are willing to pay if a visitor clicks on your ad. ![]() Google's advertising platform, “AdWords”, is based on bidding per keyword model. PPC advertising is a frequently used marketing tool, as it is the fastest way to be highly ranked on the Search Engine Result Page and is part of Search Engine Marketing (SEM). PPC is a quick method employed by website owners to direct traffic to their website.
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